Marketing Manager (Fashion Retail) / ผู้จัดการฝ่ายการตลาด

Marketing Manager (Fashion Retail) (140K-150K) (SDG-51426)
<Job Responsibilities>
Marketing Strategy & Implementation in & out of store
 Support the business strategies e.g clear brands and channels where to play and how to win choices, to deliver against the short, mid and long term business goals
 Formulate & drive the Marketing plan (includes brands & stores activities, media planning and buying, sales promotion and brand planning) on time, on brief and on budget. The ultimate objectives are to drive business, meet business objectives and improve the supported brands image.
 Drive creative development across the media mix (stores, TV, Radio, Digital, email, print, direct mailing, events…) leading to comprehensive playbooks to drive great execution, in and out of store.
 Act as the brands equity guardian: be knowledgeable about brands equity and in charge of securing guidelines are respected and implemented
 Understand and be the voice of the consumers & shoppers: devise and implement market, competitive and customer research
 Manage agencies with a long term ROI mindset
 Be an active and collaborative member of the Leadership team, working hand in hand with other functions, especially Merchandising, Collections and Retail operations, to bring to life the Commercial Calendar
Customer loyalty strategy and execution


 Formulate strategy, set up business vertical and drive the CRM & Digital platform
 Provide the business with a greater level of actionable customer insights and champion data usage
 Translate corporate and BU strategies into loyalty & Digital Media strategy


<Necessary Skill / Experience >
 Thai nationality ,Male/Female, age 35-45 years old
 Bachelor Degree
 More than 10 years of marketing functions and mainly focus on Fashion Retail of Apparel/Shoes industry more than 5 years
 Proven experience of management level more than 5 years
 Strong specialization in Fashion Retail business
 Good command of verbal and written English (to collaborate closely with overseas branch)


<Preferable Skill / Experience>
 None

Languages skills
English: Conversational None
Japanese: None

Workplace Area: BTS Udomsuk, Bangkok
Working Hour: 8:30-17:30 (Mon-Fri)

About the Benefits
Salary: 140,000–150,000THB

About the company
Products: Shoe-making industry
Business Type: Department Store / Retail / Other Store-based Services;Apparel / Accessories

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